“Out-Of-Home had a strong half, with cinema advertising up +12% and the rest of OOH (billboards, transports, malls, and street furniture) up +3% year-over-year.” “Advanced TV advertising keeps growing, as it brings the power of a traditional big screen linear experience augmented by superior targeting abilities. Household Addressable campaigns represent approx. $800 million while Over-the-Top, […]
“The OOH ecosystem has evolved into a vibrant and dynamic medium, from traditional to digital OOH ads. Integration of geolocation and mobile data now empowers brands to better understand audience patterns and the impact of their investment.” Click here to find out other ways the tech industry is leveraging out-of-home media.
“Digital signage is for more than just selling, however. Restaurants can use it to showcase funny videos such as from The Chive, or they can use it with interactive games in the restaurant, such as McDonald’s touch tables. The goal of digital signage is to craft a better experience for the customer so they will […]
Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced […]
As consumers become increasingly jaded by web and mobile ad targeting, brands are in search of a fresh approach to reach consumers. Some 71% of respondents in a recent Kantar Millward Brown survey noted that ads feel more intrusive than three years ago, a trend driving agencies and advertisers to consider digital-out-of-Home (DOOH) advertising. The medium offers […]
If your business is already entertaining your customers with a TV, you can easily capitalize on this engagement by using digital signage. Here’s how you can increase your ROI on revenue while simultaneously enhancing the customer experience: Using digital signage versus print makes sure your business is building a technology-forward brand: It gives you the […]
Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the […]