“While retail and advertising applications still dominate, information-based applications for digital signage are growing at an increasingly rapid rate. The digital signage market size is predicted to grow from where it was in 2017, at $21 billion USD, to $32 billion USD in 2023 (an estimated CAGR of just under 8 percent). As we look […]
“Two years ago Chive Media Group started distributing its Chive TV streaming channel through connected TVs in bars and on Royal Caribbean cruise ships, adapting connected TV into a form of digital out-of-home advertising. Now the digital media company is spinning off that business into its own company called Atmosphere, which is expected to make at least $10 million […]
“Out-Of-Home had a strong half, with cinema advertising up +12% and the rest of OOH (billboards, transports, malls, and street furniture) up +3% year-over-year.” “Advanced TV advertising keeps growing, as it brings the power of a traditional big screen linear experience augmented by superior targeting abilities. Household Addressable campaigns represent approx. $800 million while Over-the-Top, […]
“The OOH ecosystem has evolved into a vibrant and dynamic medium, from traditional to digital OOH ads. Integration of geolocation and mobile data now empowers brands to better understand audience patterns and the impact of their investment.” Click here to find out other ways the tech industry is leveraging out-of-home media.
“Digital signage is for more than just selling, however. Restaurants can use it to showcase funny videos such as from The Chive, or they can use it with interactive games in the restaurant, such as McDonald’s touch tables. The goal of digital signage is to craft a better experience for the customer so they will […]
Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced […]
As consumers become increasingly jaded by web and mobile ad targeting, brands are in search of a fresh approach to reach consumers. Some 71% of respondents in a recent Kantar Millward Brown survey noted that ads feel more intrusive than three years ago, a trend driving agencies and advertisers to consider digital-out-of-Home (DOOH) advertising. The medium offers […]