As consumers become increasingly jaded by web and mobile ad targeting, brands are in search of a fresh approach to reach consumers. Some 71% of respondents in a recent Kantar Millward Brown survey noted that ads feel more intrusive than three years ago, a trend driving agencies and advertisers to consider digital-out-of-Home (DOOH) advertising. The medium offers […]
Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the […]
Record growth for digital out-of-home company attributed to several new distribution partnerships, including Cedar Fair Amusement Parks and Table-Ordering Tablet, Ziosk AUSTIN, TX.—(August 6, 2018)—Chive Media Group (www.chivemediagroup.com), the multiplatform digital media and digital-out-of-home company whose flagship brands include theCHIVE and CHIVE TV, today announced a major company milestone: a reach of over 200 million […]
Is this the year we see digital-out-of-home advertising really hit its peak? To answer this question, I caught up with Austin, TX-based digital media company, Chive Media Group. The company is famous for its flagship brand theCHIVE (edgy humor loved by a legion of male fans); eCommerce website TheChivery (one of the first content-driven commerce […]
Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. Read more here.
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Read more here.