Alexis Ohanian, the co-founder of Initialized Capital and an investor in AdQuick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year. Read more here.
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Read more here.