Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the […]
Out of home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. Read more here.
AdQuick, a billboard platform for the digital age, scored a cool $2.1m from longtime billboard enthusiast (and Reddit co-founder) Alexis Ohanian. Read more here.
Alexis Ohanian, the co-founder of Initialized Capital and an investor in AdQuick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year. Read more here.
Abry Partners has closed its $380 million deal to buy Screenvision, Variety has learned. Last month, Screenvision announced that it had an agreement in place to sell a controlling stake to the private equity firm. That pact has now been finalized. Read more here.
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Read more here.
YETI, the premium cooler and accessory brand sweeping the nation, opened its first brick-and-mortar store in February of 2018 in Austin, Texas. YETI and Mood Media collaborated to create an in-store experience that truly showcased what the YETI brand is all about. The result is an 8,000-square-foot space that houses different customer touch points utilizing digital signage to heighten engagement […]